Todd Heitner I keep hearing the same thing at syndication events: “My goal is to get to 1,000 doors.” “I want to control $100 million in assets.” “I’m trying to raise $10 million this year.” Here’s my question: Why? Not why those are impressive numbers...
Todd Heitner You know that if investors don’t trust you, they won’t invest with you, right? And if brokers don’t believe that you’re able to close, they’re not going to send you deals. So how can you get investors and brokers to trust you and take you seriously?
Todd Heitner Most syndicators make a huge mistake when it comes to attracting investors. They try to appeal to everyone. Their marketing sounds like: “Great opportunity for investors looking for passive income and tax benefits with solid returns in a growing...
Todd Heitner Most syndicators approach this backward. They think: “What can I offer so people will give me their email address?” But successful syndicators think: “What do my potential investors actually want to know, and how can I help them with that?”