AIP 007: Build, Scale, Run a Successful Syndication Business – Ellie Perlman


In this episode, you’ll learn:

Ellie Shares Her Expertise On:

  • How to build your syndication business from the ground up
  • Where to start 
  • Automate each step
  • What to focus on doing yourself and what to outsource
  • Hiring & firing
  • How to structure a business working with a partner. Who does what and what they get
  • Attracting good talent when you don’t have a lot of money for salaries
  • How to be comfortable with outsourcing
  • The distinction between being self-employed and being a business owner
  • Tools for managing the business and the team
  • OKR – Objectives and key results
  • How to manage your stress as a business owner
  • Building a brand and when to start 
  • The difference between marketing and branding
  • Time management
  • The one thing for Ellie that is essential for her to do in her day and how that changed over time
  • The importance of underwriting and relationship building
  • The challenges and joys of running your own business
  • What to automate in your business
  • Investing in your business compared with investing in your education

Tweetable quote: “Be slow to hire and quick to fire…”


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