AIP 009: Attract Passive Investors on Autopilot with a Digital Marketing Funnel – Adam Gower


Show Notes:

Adam Gower is an authority in content marketing for the real estate industry. He has more than 30 years and $1.5 billion of transactional experience in commercial real estate finance and investment. He runs a digital marketing agency specializing in supporting real estate investors with their capital raising.

Adam shares his insights on:

  • How Real Estate Syndication and digital marketing merged
  • Why Real Estate has become the single biggest beneficiary of that change in legislation
  • Why digital marketing is so powerful for money raising
  • The difference between your perspective and that of the potential investor (from their perspective its one to one relationship building)
  • Adam describes the investor journey
  • How your ideal investor finds you online
  • How they put their hand up and say send me more info
  • How that relationship develops overtime until the key moment when you say invest now
  • Your ideal investor will self select
  • Start at the widest part of the funnel – social media
  • Content floats on social media – bait plume (It’s all automated)
  • How many times do they need to see your content before they will click through to your website
  • What needs to happen when they click through to your website
  • The effectiveness of video
  • Tools for tracking – Google Analytics
  • Repurposing content
  • Content factoring
  • How Adam got to 3,500 pieces of content
  • The biggest leads come when you least expect them to
  • How much to communicate with someone after they have invested
  • The lifetime value of an investor
  • The most important thing with investors 


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