Show Notes:
Adam Gower is an authority in content marketing for the real estate industry. He has more than 30 years and $1.5 billion of transactional experience in commercial real estate finance and investment. He runs a digital marketing agency specializing in supporting real estate investors with their capital raising.
Adam shares his insights on:
- How Real Estate Syndication and digital marketing merged
- Why Real Estate has become the single biggest beneficiary of that change in legislation
- Why digital marketing is so powerful for money raising
- The difference between your perspective and that of the potential investor (from their perspective its one to one relationship building)
- Adam describes the investor journey
- How your ideal investor finds you online
- How they put their hand up and say send me more info
- How that relationship develops overtime until the key moment when you say invest now
- Your ideal investor will self select
- Start at the widest part of the funnel – social media
- Content floats on social media – bait plume (It’s all automated)
- How many times do they need to see your content before they will click through to your website
- What needs to happen when they click through to your website
- The effectiveness of video
- Tools for tracking – Google Analytics
- Repurposing content
- Content factoring
- How Adam got to 3,500 pieces of content
- The biggest leads come when you least expect them to
- How much to communicate with someone after they have invested
- The lifetime value of an investor
- The most important thing with investors