by Todd Heitner | Dec 22, 2025 | Marketing
Here’s a question I get asked a lot: “How do I get potential investors to give me their contact information without seeming pushy or salesy?” The answer isn’t what most people expect. Most syndicators approach this backward. They think: “What can I offer so people...
by Todd Heitner | Dec 22, 2025 | Marketing
I keep hearing the same thing at syndication events: “My goal is to get to 1,000 doors.” “I want to control $100 million in assets.” “I’m trying to raise $10 million this year.” Here’s my question: Why? Not why those are...
by Todd Heitner | Nov 14, 2025 | Marketing
Most syndicators make a huge mistake when it comes to attracting investors. They try to appeal to everyone. Their marketing sounds like: “Great opportunity for investors looking for passive income and tax benefits with solid returns in a growing market.”...
by Todd Heitner | Jan 20, 2025 | Finding Passive Investors, Multifamily Syndication
My wife and I just invested passively in a deal and it wasn’t the person that I knew the best or had talked to the most. I would have invested with several other people earlier in the year, but they never followed up with me or gave me a way to actually move...
by Todd Heitner | Jan 17, 2025 | Multifamily Investing
How to Attract Rather Than Chase Investors How can you attract investors rather than chasing them? Because you probably realize you don’t want to be chasing people and trying to talk them into investing with you. Rather, you want them to come to you and want to...
