I recently spoke with a syndicator who is absolutely crushing it. He’s diligent, having lots of face-to-face conversations, and successfully raising capital. But he told me something striking. Sometimes someone will see him walking down the hall and they literally...

Here’s a question I get asked a lot: “How do I get potential investors to give me their contact information without seeming pushy or salesy?” The answer isn’t what most people expect. Most syndicators approach this backward. They think: “What can I offer so people...

I keep hearing the same thing at syndication events: "My goal is to get to 1,000 doors." "I want to control $100 million in assets." "I'm trying to raise $10 million this year." Here's my question: Why? Not why those are impressive numbers - they obviously are. But...

Most syndicators make a huge mistake when it comes to attracting investors. They try to appeal to everyone. Their marketing sounds like: "Great opportunity for investors looking for passive income and tax benefits with solid returns in a growing market." It's generic....