Upcoming Multifamily Events / Apartment Investor Events



June 11-13, 2020

Hosted By: Dan Handford

Location: LIVE 3-DAY Online Event

Use promo code “AIP100” to save $100 on your tickets

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Money Mixer


June 13th, 2020

Hosted By: Jake & Gino

Location: Knoxville, TN

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JULY 16 – 18, 2020

Hosted By: Micheal Blank

Location: Dallas, TX

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Deal Maker Live in Dallas, Texas with Michael Blank

Rat Race 2 Retirement


July 18th & 19th, 2020

Hosted By: Brad Sumrok

Location: Dallas, TX

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Manage Right Bootcamp


August 8-9, 2020

Hosted By: Jake & Gino

Location: Knoxville, TN

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Multifamily Bootcamp


August 28-30, 2020

Hosted By: Rod Khleif

Location: Dallas, TX

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Apartment Internet Marketing Conference


August 30 – September 2, 2020


Location: Huntington Beach, CA

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Apartment Investor Mastery NATCON


Sept 19th & 20th, 2020

Hosted By: Brad Sumrok

Location: Dallas, TX

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Money Mixer


October 3rd, 2020

Hosted By: Jake & Gino

Location: Austin, TX

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3rd Annual Raising Money Summit


October 1st-4th, 2020

Hosted By: Adam Adams

Location: 7007 S Clinton St, Greenwood Village, CO

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Best Ever Conference


Feburary 18th-20th, 2021

Hosted By: Joe Fairless

Location: Denver, CO

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Past Multifamily Investor Events Events

8+ Best Real Estate Investor Software for Multifamily Syndication

8+ Best Real Estate Investor Software for Multifamily Syndication

8+ Best Real Estate Investor Software for Multifamily Syndication

Imagine you’re visiting your parents or in-laws and getting ready to go out to eat when you get a call from one of your investors. Surprised, you answer as your mom grabs her purse. “Hi David,” you say. “How are you doing?” 

David, as it turns out, is not doing well. At least, not when it comes to his opinion of you. You glance at your parents (you know, the ones who are really impressed by your career as a syndicator), hold up a finger and step outside, though you know they’ve heard David’s heated tone. 

David is as new to investing as you are to syndication – experienced enough to know what should happen, but not experienced enough yet to be certain they aren’t making a mistake. David thinks maybe he’s made a mistake trusting you, and it turns out you’ve made a mistake in not fulfilling your end of the deal. No, not in making him money – in keeping him updated

You talk him down, apologize for your oversight, and promise to get better systems in place to ensure no investor of yours ever feels like they are being kept in the dark. While this incident with David only cost you a happy evening, another mishap could cost you the entire relationship.

You know there has got to be a better system than simply keeping “update investors” on your to-do list. Fortunately, there is: real estate syndication software and investor portals. 

Why Investor Portals are Essential

As you can see from what happened in this scenario, it’s essential not to drop the ball. While forgetting to email someone an update may seem like no big deal, it will make your investor(s) feel like you’ve taken their money and disappeared – especially if they’re new to syndication and aren’t entirely sure what to expect. When you give them a portal they can log into, you give them the power to check-in whenever they want, and depending on the software you use, additional features as well. 

So, if you are a syndicator, or possibly even if you are still working on your first deal, you may want to consider using investor management software to provide a premium experience for your investors. Below, we’ll cover 8 of the best and another 10 you can investigate if they don’t meet your needs. 

Since there are so many portals—and it can feel like comparing apples to oranges—pause now to outline your needs. It’s easy to get sucked into comparing features you never even knew you needed, so it’s a good idea to pause here to write a list of what you’d like to offer your investors and have for your business. 

How do I know if paying for a software solution is right for me?

How can you know if you’re ready for a software solution or if you’d be fine to continue as you have been? Here, I’m sharing my conversation with Josiah Mann, Creator of Investor Deal Room. You’ll take away clear answers to that question as well as the following:

Question #1 Who is it for (and not for)?

Question #2 What free alternatives can I use if I’m not ready for this yet?

Question #3 What’s the #1 way syndicators become a target risk for hackers (and how to avoid it)?

Plus:     How one syndicator woke up to an extra $300,000 in capital waiting in his account

Video Interview:  Click here to watch the interview and learn how to start networking like a pro.

Want Repeat Investors?

Here is your FREE Resource Guide to improve that probability:

8 Top Real Estate Syndication Investor Portal Software (& More Options) 

1. Investor Deal Room

Investor Deal Room is an investor management software that offers both you and your investors a way to manage your relationship and reporting all in one place. You can send bulk emails, upload K1s, store individual investor documents, and get a range of reports for you and your investors. They also have high-level security, which includes regular independent penetration tests, so you can rest assured your information is safe. 

You can access their demo instantly, and pricing is upfront. As of the time of writing it’s $500/mo if you pay annually ($550 paid monthly) for up to 100 investors and 10 projects, $750-$800/mo for 150 investors and 15 projects, and custom pricing above that. 

Who is it for? 

Investor Deal Room is one of the best real estate syndication software choices for those who have at least 1 deal already and are looking to grow. 

Who is it not for? 

Syndicators still in the list-building phase and have not yet done a deal. 

What are the benefits of this system over other options? 

It’s simple and straight forward for both end-users (you and investor), and all you need to do to get your investor set up is share a link with them. 

Anything else? 

If you mention you came from Apartment Investor Pro, you can get $1,000 off set-up!

2. Syndication Pro

Syndication Pro is an impressive option that is ideal for someone with big ambitions. It really aims to automate as much for you as possible, from advertising new opportunities to fundraising and more. You can manage all your communication with investors within the platform, they can easily access reports, and you can even work with co-sponsors while retaining the anonymity of the investors on your respective lists. 

There are two pricing bands, those for businesses managing over $25M and those for under. Regardless, you’ll need to register your details to access accurate pricing information for your needs. 

Who is it for? 

It’s best for syndicators and fund managers working within commercial real estate. While the software is sophisticated, the software is suitable for all – from someone arranging their first deal to those managing billion-dollar portfolios. Of course, it’s also ideal for those looking to co-sponsor.  

Who is it not for? 

Those working with single-family units. (Though they do say it could be suitable for those syndicating a large portfolio of single-family units.) 

What are the benefits of this system over other options? 

Besides the sophisticated features for both you and your investors, they are currently the only SEC-compliant option if you want to work with a co-sponsor. It can also take soft commitments for new opportunities, which allows you to warm investors and get interested parties early and get fast funding. 

Anything else? 

Two out of the three founders are syndicators themselves, so they understand your needs, pay attention to market trends, and embed them into the platform. They are sponsor-obsessed and people-first. 

You can also get your first month free if you mention you came from Apartment Investor Pro! 

3. GroundBreaker

GroundBreaker offers a simple, intuitive interface, making it easy for you to stay in contact with investors and keep track of their status and commitments. The entire software is geared toward making your relationships easier to manage and offering investors a sophisticated yet simple interface to keep track of their investments. At a glance, they can see what they’ve committed, contributed, their total distributions, as well as review new deals, access documents, and explore investments through photos, maps, and more.  

They offer an instant demo, and their pricing is accessible for even those still working on their first deals. Best of all, their features are largely unlimited, so you simply scale based on the equity you’re managing. If you’re managing the minimum (up to $1M), pricing starts at $100/mo (plus an activation fee) and goes up to $800/mo for up to $24 million. Pricing is custom above that, and you can discount the overall cost by up to 30% by paying for 12-24 months upfront. 

Who is it for? 

Due to the affordability of the software and zero limits on deals, entities, and investors, it’s a great choice for those starting out or who manage a lot of different deals and projects at a lower overall value. 

Who is it not for? 

Large firms with teams of over 25 or managing more than $100M in equity. 

What are the benefits of this system over other options? 

It’s extremely simple – and that’s definitely a good thing. If you’re just getting started, their solution is affordable, easy to use, and offers your investors a clean and easy interface to use. It’s a great way to get professional fast. 

Anything else? 

You can easily brand it to match your visual branding, and you can also operate it from your own domain, so you can integrate it into your website if preferred. 

4. Juniper Square

Juniper Square is one of the industry-leading choices and has facilitated over $1 trillion in assets. You can easily provide your investors with a sophisticated portal where they can sign documents, see reports, and their most recent activity across their investments. They provide you with unlimited phone and email support, their employees understand the business, and they’ll train your team on how to use the software seamlessly. 

You need to contact them for custom pricing. 

Who is it for? 

Juniper Square is best suited for experienced syndicators and firms. While they do offer a pricing option for early-stage syndicators, your access to their features is notably lacking from their professional pricing option. 

Who is it not for? 

Beginners and those with 3 deals or less. While they do have an option for those early in their career, you will miss out on many of their best features. 

What are the benefits of this system over other options? 

They’re experienced in working with some of the biggest firms and understand what it takes to keep both their clients and their clients’ clients happy. They will work with you every step of ensuring their system is fully implemented in your company. 

Anything else? 

They have an impressive list of current clients

Want Repeat Investors?

Here is your FREE Resource Guide to improve that probability:

5. RealPage AKA Investor Management Services (IMS)

Investor Management Services’ interface isn’t as pretty as some of the others, but it looks streamlined and professional. The investor portal allows you to accelerate deals in a dedicated deal room, manage distribution waterfall, documents, and investor statements. You can gauge interest from your investors before entering a new market or purchasing a new asset. 

Who is it for? 

Commercial real estate firms looking for a professional investor portal. 

Who is it not for? 

Those looking to break the mold. While it has all the essentials, it doesn’t have many bells and whistles like other platforms in this list. 

What are the benefits of this system over other options? 

Offers your investors an app. 

Anything else? 


6. Track Investor

Track Investor is a good basic portal that allows you to get the most essential information to your investors all in one place. Features are limited, which is reflected in their pricing. If you’re simply looking to offer your investors an overview and a CMS, this may be the software for you. 

Pricing reflects the basic nature of the software, at just $50/mo for 1 sponsor up to 25 projects and $80/mo for unlimited. 

Who is it for? 

Beginners or syndicators that just simply want to upgrade from email. 

Who is it not for? 

Anyone looking for sophisticated features or to offer their investor an in-depth dashboard. 

What are the benefits of this system over other options? 

The low cost. 

Anything else? 

Due to the simplicity, you can be up and running in just minutes. 

7. FundWave

FundWave offers a modern dashboard, custom branding and shows your investors all the information they need at-a-glance. It integrates with DocuSign, you can share secure data and give all your team members access. 

Pricing is affordable: $150/mo for up to 10 investors and $500/mo for up to 25 investors. There are additional plans that increase with how many investors you have. 

Who is it for? 

Syndicators who want to offer their investors a premium experience but are still organizing small deals. 

Who is it not for? 

Those who would rather pay based on equity instead of the number of investors. 

What are the benefits of this system over other options? 

You can get a 15-day free trial with no credit card required. 

Anything else? 

They offer other products that may offer you the additional features you need. 

8. Update Capital 

Update Capital provides you and investors with a simple but good-looking UI that provides all the essential information at-a-glance. You can provide your investors with access to your past projects and upcoming deals, so you have less work to do to fund future deals. It integrates with many essential other apps, including DocuSign. 

Who is it for? 

Syndicators and firms managing thousands of units and over $200M in equity. 

Who is it not for? 

Those making their first deals. 

What are the benefits of this system over other options? 

It’s simple, has a modern design, and integrates with other essential tools. 

Anything else? 

It may be suitable for smaller firms and syndicators, but it would be worth requesting a demo to find out if you like the look of the features. 

Other Options 

There are also other investor portals you can look into, but we didn’t find a lot of information on them. If the above platforms aren’t right for you, you can do some research and find out if one of the following is right for you: 

  • Appfolio – largely a property management tool, but does also have some features to help you attract new investors
  • Dynamo – aimed at alternative assets or those managing assets in multiple verticals, so if you’re doing more than just managing property assets, this may be a good software to look into
  • InvestorFlow – another software that manages assets in a range of verticals and offers many of the features the best on our list offers
  • Investor Portal Pro – good-looking software that integrates with other software and offers GIS mapping, but their screenshots aren’t clear enough to really assess if it will be the right fit for your business without contacting them for a closer look
  • Relevant EquityWorks – this fund accounting software allows you to do more than just manage your investors, but if you’re doing more and need more, this may be one to research further (they have a self-guided video tour)
  • SatuitSIP – a secure investor portal with features that allow you to monitor clicks and log-ins, but little information on their site
  • Navatar – a simplified platform with integrations, but the UI is dated
  • WIPFLI – offers a portal but little information on site (not even a CTA button), so it may not be worth your time unless you’re already using their products 

How to Best Use Investor Management Software

Now that we’ve covered the best, as well as some alternatives that may be better for your situation, let’s cover some of the ways you can use this software to advance your business. Of course, when it comes to this software, it’s all about relationships. Here are some best practices that will prevent those late night calls from frustrated investors that are threatening to pull out: 

  • Overcommunicate: too much communication is going to be better than not enough. Even if you make your investors money, they may choose to go elsewhere if they felt the rest of the relationship was lacking. Make sure you’re communicating or have a team member who’s responsible for that.
  • Be transparent: things don’t always go perfectly or seamlessly. Your investors are likely business-people, so they understand this. Trying to pull the wool over their eyes will only end in disaster for you. Don’t be afraid to tell them when things aren’t going as planned, and tell them what you plan to do to put things right. In fact when things go bad you need to communicate more than ever.

  • Set accurate expectations: this not only goes for how much money your investor(s) can expect to make, but how often you will deliver updates, when you will ask for their input and in what format, how you will confirm funds have been received, and more. 

For more information on how best to manage your communications and create winning relationships, see our recent, in depth article on how to Keep Your Investors Happy So They Will Invest Again & Again

How you communicate with your investors is absolutely everything in your business – it will dictate if they’re willing to invest with you again, if they’re happy about the relationship, and if they’ll refer you to others. If you do everything perfectly but miss the mark on getting the returns you promised, you may still keep that investor for another deal if you impress them with your management skills. 

However, if you fail to communicate sufficiently or even purposely keep them in the dark, you’re going to struggle to keep people around unless you’re knocking their investments out of the park every single time, and they’ll overlook your shortcomings for that one reason. 

So, invest in the right software. When communication & investor management is easy for you (and your team) you’ll be much more likely to fund a steady stream of deals that helps you and your investors get great returns over and over again. 

If you’re ready to establish or upgrade your online presence, we’re here to help. Our multifamily websites easily and seamlessly integrate with some of the best investor portals and property management apps out there, such as Investor Deal Room, Syndication Pro, Appfolio, as well as other essential applications. To find out more, click here

AIP 010: How to Manage Your Investors for Multifamily Syndication Deals-Josiah Mann

Guest: Josiah Mann, Founder & Creator of Investor Deal Room


Josiah shares his expertise on:

  • Who syndication portal software is / is not a good fit for
  • The problems every successful syndicator encounters as they scale
  • How your management process equals the investor experience
  • Why having clarity and a good business process is critical
  • What are the signs you’d be a good candidate for a more robust investor portal?
  • When in your syndication business should you consider it?
  • What type of sponsor/syndicator would never need to use such software?
  • Why technology can’t solve all pains and make things perfect
  • Free solutions for those just getting started
  • A live demo of Investor Deal Room through the investor’s eyes
  • Things Investors should not be bothering the syndicator about
  • Your business won’t be scalable if you’re spending your time on this.
  • How one syndicator woke up to an extra $300,000 in capital waiting for him
  • Going from nightmares around getting K1’s out on time, to 1-click and done
  • Why you should be concerned about security
  • One free tool to manage all your passwords
  • The #1 way syndicators become a target risk for hackers
  • The 3 second check to see if your account’s been compromised
  • The biggest practical concern a syndicator should be looking out for


Connect with Josiah



How To Put Your Investor Acquisition On Autopilot with Digital Marketing

How To Put Your Investor Acquisition On Autopilot with Digital Marketing

How To Put Your Investor Acquisition On Autopilot with Digital Marketing

Are you tired of reading this multifamily success story? The one about how “so-and-so” genius syndicator raised millions of dollars. Then, when you cut through the fluff, you understand that this “genius” just borrowed the investment dollars from rich relatives.

In this article, I am going to show you how to start building relationships with accredited investors that are not your rich relatives.

In the United States there are more than 10 million accredited investors. That’s more than 10 trillion dollars that you can tap into

I’ll show you a step-by-step way to do this using a simple digital marketing funnel, so that you can put your investor acquisition on autopilot!

Video – How To Automatically Multiply Your Capital Raising X 1,000’s

This video interview is with Adam Gower. Adam is an authority in content marketing for the real estate industry.

Adam shares his inside knowledge on: 

  • The power of a digital marketing funnel or pipeline
  • How to maximize your content output to attract more investors
  • How to create a social media “bait plume”
  • How to make the most of tracking tools like Google Analytics

Click here to watch the video and learn how to put the amazing power of a digital marketing funnel to work in your capital raising.

Get The “Fill Your Funnel Toolkit”


Attract investors 24/7 with these tools that will help you put your investor acquisition on autopilot

Now let’s address the elephant in the room…

What Exactly Is A Digital Marketing Funnel?

If you do a Google search for “digital marketing funnel”, you’ll find hundreds of variations and different ways to illustrate it.  In this article, we’ll focus on the marketing funnel for sponsors / syndicators and try to make it as simple as possible. We’ll also break it down into actionable steps.

Funnel – Demystified

A funnel is wide at the top and narrow at the bottom. You use a funnel to pour liquid from a wide vessel into a narrow one.

In a marketing context the word funnel is used only to help us picture a process: 

Getting accredited investors from somewhere out there (wide top of funnel) to the point of becoming an investor in your multifamily deal (narrow bottom of funnel).

The “funnel” is just the process they move through to go from not knowing who you are to being willing to invest with you.

You may have heard of the need to get people to know, like and trust you.  We’ll add a final step to that process of:  commit.  Because it doesn’t do much good to get people to know, like and trust you if they never take any kind of action – to commit to investing.

This process is really about building a relationship.

Let’s compare it to a romantic relationship.

If you see someone you’re interested in who doesn’t know you at all, would you go up to them and ask them to marry you?

I hope not!  That’s not likely to get a good response.

Relationships go through several phases.  Typically it might go something like this:

  1. Meet the person, establish at least some interest, exchange contact information (Know)
  2. See each other regularly.  Build fondness and trust. (Like and Trust)
  3. When the time is right, and a level of trust and fondness is well-established, ask for a Commitment.

It’s very similar with getting someone to invest with you:

  1. Make contact with a potential investor, establish some interest, get their contact information (Know)
  2. Make regular contact with them in some way so they come to Like and Trust you
  3. When the time is right, and they like and trust you to a reasonable degree, ask for a commitment.

If you see someone you’re interested in who doesn’t know you at all, would you go up to them and ask them to marry you?

I hope not!  That’s not likely to get a good response.

Relationships go through several phases.  Typically it might go something like this:

  1. Meet the person, establish at least some interest, exchange contact information (Know)
  2. See each other regularly.  Build fondness and trust. (Like and Trust)
  3. When the time is right, and a level of trust and fondness is well-established, ask for a Commitment.

It’s very similar with getting someone to invest with you:

  1. Make contact with a potential investor, establish some interest, get their contact information (Know)
  2. Make regular contact with them in some way so they come to Like and Trust you
  3. When the time is right, and they like and trust you to a reasonable degree, ask for a commitment.

Why Is A Digital Marketing Funnel So Powerful?

In the offline world (face-to-face), building a relationship with a potential investor takes loads of time and effort. Even after all that there’s no guarantee that they will become your investor.

But here’s why having a digital marketing funnel is so powerful. 

With a digital marketing funnel your efforts are magnified 100’s, 1,000’s and even 100’s of thousands of times over.

That’s because you’re not just building a relationship with one person at a time, but you can be building a relationship with many at a time.

From your perspective, you’re producing content that will start and build a relationship with many people at once.  But from each potential investor’s perspective, it’s like a one-to-one relationship.  The relationship-building process is largely automated once it’s put in place.

Not every relationship will turn into a loyal investor but many will.

Now I want to show you…

How To Build Your Funnel


What To Do

In the infographic below you can see what to do at each part of the funnel:

Let’s break this down further into actionable steps.

How To Implement The Steps

KNOW & TRUST – Produce & Publish Quality Content

Potential investors will get to KNOW and TRUST you if you produce and publish good content that involves these 2 elements:

  • WHAT – topics that will make potential investors curious about the opportunity to invest in multifamily
  • WHERE – publish in places where potential investors will find it

Producing Content

For a more complete understanding of the What, Why and How of producing authority-building content see our previous article entitled, Build Authority As A Multifamily Syndicator To Attract Passive Investors.

Examples of types of content that you can produce:

  • Engaging social media posts
  • Blog articles
  • Ebooks
  • Podcast interviews
  • Videos
  • Infographics

Repurposing Your Content

It might seem overwhelming to have to produce content for many different platforms (like the ones above).  However, the good news is that it doesn’t all have to be unique.

You can take one piece of longer content you created (like an article or video) and break it up into smaller pieces that can be posted on social media.

Where should you start?

While you might want to work on most of these forms of content eventually, you’ll need to prioritize them based on your goals.

If your goal is to get new investor leads, this would be a good sequence:

  1. Set up a way to capture investor leads on your website.  Typically this would mean having some sort of free report the potential investor can sign up for.  So you need something to give away and a way to sign up.  (Some of our websites come with a free report.)
  2. Post on social media.  Generate interest in your business, and ideally, in the free report you’re giving away on your website.  Include a link to the page on your website with your free report.  Do this regularly to keep generating new leads.
  3. Do podcast interviews.  Find podcasts that are listened to by potential investors & get on them.  This is free exposure and can generate new leads.  Just be sure to mention your website on the podcast, and ideally, also mention your free report, which gives potential investors a reason to visit.
  4. Post articles or videos on your website.  You want to create content that positions you as an expert in multifamily investing.  This content could later be found by people searching online for that topic, but that’s more of a long-term strategy.  In the short term, you just want to show you know what you’re doing and provide quality content to your potential investors.  Be sure each post includes a call to action to join your investor list.
  5. Email your potential investors.  As you’re building a list of potential investors from your social media posts and podcast interviews, it’s important to stay in touch regularly.  Use an email marketing / CRM platform like ActiveCampaign to send a regular newsletter-type email to your potential investors. Include a call to action in each message, asking the reader to join your investor list.

Keep Moving People Through the Funnel

Every point of contact, whether an email, a video, or a blog post, should include a clear call to action to take the next step.

When people are at a point that they like and trust you enough, they’ll want to move forward to investing with you.  You should make this process as easy as possible.  There should be a link or button in each communication for them to join your investor list or network (call it whatever you like, but be sure to use consistent phrasing in all your communications and website).

This would normally go to a form on your website where the potential investor can let you know they’re interested in investing.  They’ll provide their contact information, how much they want to invest, and whether they’re SEC accredited.

Now you’re ready to move them to the next phase of the funnel…

COMMIT – Send The Deal Information & Show Them How To Invest

The potential investor, by signing up for your investor list, has indicated his intention and desire to invest with you. He has moved toward the BOTTOM of the funnel.

Look at the table below to see what needs to be done and how to do it at this stage of the funnel.

The insights below are based on a post on Joe Fairless’ site: https://joefairless.com/5-step-process-securing-passive-investor-commitments-apartment-syndications/

What To Make Available & How – For The COMMIT Stage of The Digital Marketing Funnel:

At this stage you should invite prospective investors by email to a webinar discussing the merits of your deal.

The invitation to the webinar should contain:

  • A link to the webinar
  • An overview of… ‘the reasons why we love this deal,’ 
  • Some pictures of the apartment complex
  • A summary of the value-add opportunity
  • Investment highlights

Along with text that follows a similar pattern to the sample below:

Next Steps to Invest:

We will accept investments on a first-come, first-served basis with completion of the investment packet and wiring of funds.

The investment packet containing the offering documents (PPM, Subscription Agreement, etc.) is available through the “Invest Now” link below.

Wire investment funds via banking instructions before (X Date) or until fully subscribed.

If you prefer to bypass our investor portal, reply to this email to express interest along with the amount of your investment.

We will accept IRA Funds, Solo 401K, QRP, etc.

Invest Now (Large button containing link)

The Final Step – Complete Required Documentation

The last step is for your passive investors to make their investments official by reviewing and signing the required documentation. 

There are five main documents that you need to prepare (with the help of your real estate and securities attorney):

  1. The Private Placement Memorandum (PPM)
  2. The Operating Agreement
  3. The Subscription Agreement
  4. The Accredited Investor Qualifier Form
  5. The ACH Application. 

Your investors need to sign these in order to make the investments official. These can be made available via an e-signature service such as Adobe Sign or DocuSign. Some investor portals also have the option for this to be done online.

Bottom Of Funnel Steps Simplified

  • Announce to your investors that you have a deal open for funding, usually via email or webinar 
  • Hold an investor webinar, where you can give more information and allow investors to ask questions
  • Confirm your investor’s spot in the deal and send the PPM (private placement memorandum), which includes details of how to wire the funds
  • Confirm with the investor that the funds have been received. 
  • Notify your investor once the deal closes.

Get The “Fill Your Funnel Toolkit”


Attract investors 24/7 with these tools that will help you put your investor acquisition on autopilot

Congratulations! The potential investor has now become your actual investor.

(Once you acquire an Investor, they will repeatedly invest with you if you know how to keep them happy.  This is a subject we have covered in depth in our article, ‘Keep Your Investors Happy So That They Will Invest Again & Again.’) 


We Put Our Money Where Our Mouth Is

At Apartment Investor Pro we have designed our service around the art and science of the digital marketing funnel.

Our turnkey websites for multifamily syndicators incorporate all the essential elements that you need in order to implement the steps we’ve discussed.

Apartment Investor Pro Sites:

  1. Your AIP site includes a place for your regular blog articles which are easy to upload. Some plans include pre-written blog posts.
  2. Certain plans include a lead magnet for you to help you capture leads on your site.
  3. All sites can be connected to a third party automated email software platform or CRM software.
  4. Most plans include an investor portal so that your investors can access deal information and all the necessary documents connected with the process of onboarding your investor.

There are three types of people in this world:

  1. Those who make things happen
  2. Those who watch things happen
  3. Those who say “what happened?”

Are you ready to make it happen? 

Build your funnel and put your investor acquisition on autopilot.


Visit us at ApartmentInvestorPro.com

AIP 009: Attract Passive Investors on Autopilot with a Digital Marketing Funnel – Adam Gower

Show Notes:

Adam Gower is an authority in content marketing for the real estate industry. He has more than 30 years and $1.5 billion of transactional experience in commercial real estate finance and investment. He runs a digital marketing agency specializing in supporting real estate investors with their capital raising. Adam shares his insights on:
  • How Real Estate Syndication and digital marketing merged
  • Why Real Estate has become the single biggest beneficiary of that change in legislation
  • Why digital marketing is so powerful for money raising
  • The difference between your perspective and that of the potential investor (from their perspective its one to one relationship building)
  • Adam describes the investor journey
  • How your ideal investor finds you online
  • How they put their hand up and say send me more info
  • How that relationship develops overtime until the key moment when you say invest now
  • Your ideal investor will self select
  • Start at the widest part of the funnel – social media
  • Content floats on social media – bait plume (It’s all automated)
  • How many times do they need to see your content before they will click through to your website
  • What needs to happen when they click through to your website
  • The effectiveness of video
  • Tools for tracking – Google Analytics
  • Repurposing content
  • Content factoring
  • How Adam got to 3,500 pieces of content
  • The biggest leads come when you least expect them to
  • How much to communicate with someone after they have invested
  • The lifetime value of an investor
  • The most important thing with investors 

Connect with Adam Gower:

Keep Your Investors Happy So That They Will Invest Again & Again

Keep Your Investors Happy So That They Will Invest Again & Again

Keep Your Investors Happy So That They Will Invest Again & Again

 “Do what you do so well that they will want to see it again and bring their friends.”

– Walt Disney

Imagine how life would be if your investors were so delighted with their investment that they decided to invest with you again … and again. Each time with greater confidence and greater sums of money. 

Wouldn’t that mean a huge portion of your workload cut in half for your next deal? And it’d just get easier and easier for all future deals? (We’re talking about the raising capital part of your workload.)

In this article we’re handing you the know-how so that you will know exactly how to take care of your investors so that they will invest with you again and again.

Video – How An Expert Capital Raiser Gets Loyal, Repeat Investors

This month’s video interview is with Dan Hanford. Dan is one of the Managing Partners with PassiveInvesting.com, a national private equity real estate investing firm that has acquired over 2,600 units with a portfolio valued over $259mil in just over 24 months.

Dan shares his inside knowledge on: 

  • How and when to communicate with investors
  • What to say to investors if something goes wrong
  • The step-by-step process for securing capital
  • Everything you have to do to have a loyal repeat investor

Click here to watch the video and learn how to keep your investors coming back for more.

Tools That Will Help You Keep Your Investors Happy

Bridge The Gap Between

Knowing You Have To Say Something &

Actually Having Something To Say

In this article I am going to show you exactly what to do to keep your investors happy so that they will invest again and again. 

I am going to break down 3 simple steps to keep your investors happy:

  • Over Communicate
  • Be Transparent
  • Manage Expectations

You want your investors to become your repeat investors. That doesn’t happen automatically just because the deal is a success. 

You mean if I make people money they won’t automatically want to invest with me again?? Right! That can absolutely happen. Because if the process for them is frustrating, stressful and leaves them feeling like things weren’t above board or you’re not doing your part – yes, even if they make money – they won’t want to repeat that. 

Ever go to a restaurant where the food was great, but the service was so bad you never went back? How about a doctor that helped you, but his bedside manner was enough to make you look elsewhere – in spite of the good results? 

“The customer’s perception is your reality.”

– Kate Zabriskie

You don’t want to be that guy. If you follow these three steps and implement them in the right way, repeat investors can be the norm.

Let’s dig in. 


“The most important things to say are those which often I did not think necessary for me to say — because they were too obvious.”

― André Gide

Don’t fall into the trap of underestimating the amount of communication investors need to feel comfortable. Great sponsors get it…great communication is the key to ongoing investor relationships. 

Put yourself in your investors’ shoes. If they don’t hear from you for a while they start wondering, how’s my investment doing? And the anxiety ramps up. If in doubt, over communicate!

Bottom line is, the more you communicate the happier your investors will be.

What, When & How You Should Communicate

Of course, communication with your potential investors should start long before you have an investing relationship with them. 

Think of the communication process as a journey (or a funnel). At the very beginning (or the very top) you are reaching out to potential investors who may at first have no intent to invest at all. 

Your challenge is to reach out to them, educate them and build a relationship with them. How will you convince them to choose you?

That’s a topic we’ve covered in more detail before. You can check out our step by step guide Build Authority as a Multifamily Syndicator to Attract Passive Investors.

This is not the end of the journey. After those steps… 

  1. You announce to your investors that you have a deal open for funding, usually via email or webinar. 
  2. You hold an investor webinar, where you can give more information and allow investors to ask questions. 
  3. You confirm your investor’s spot in the deal and send the PPM (private placement memorandum), which includes details of how to wire the funds.
  4. After receiving the funds you confirm with the investor that the funds have been received. 
  5. You notify your investor once the deal closes.

But once a person invests with you, then what? 

​​Once you have an investor the important thing is to turn that investor into someone who will invest with you again and again.

It’s easier to keep an investor than to find a new one. Follow the steps outlined here and your loyal investor may well become an advocate for your brand, persuading others to invest with you. This is the absolute ideal outcome.

Communication Guidelines To Follow With Existing Investors

Upon Closing

As soon as the real estate syndication deal closes, let your investors know that you’ve closed on the deal. Include a document that gives your investors an overview of what to expect moving forward including the timing and logistics of cash flow distributions.

Establish A Clear Reporting Schedule

As the General Sponsor, you should provide ongoing and regular reports on the status and management of your property during the course of the investment. 

Provide general property reports monthly and more detailed financial reports quarterly. Each spring during tax season, send a K-1 for your investors’ taxes, which will report their share of the property’s income.

  • Monthly – Send General Progress Email (Property Updates)
  • Quarterly – Send Detailed Financial Report
  • Yearly – Send K-1 Form For Your Investors’ Taxes

In your monthly progress email you can report on renovations, maintenance issues, occupancy rates and trends (if it improved, say why, if it reduced, say why and what you’re doing to turn things around), send photos of the property if you made improvements.

Send Monthly or Quarterly Checks

Investors want to know that their investments are actually producing cash returns. Nothing feels better than receiving a regular distribution in return for the confidence they showed in your deal. 

The sooner you can send the first one out the happier your investors will be. If the first distribution will be delayed after the deal closes for any reason let your investors know a.s.a.p. 

Decide if you want to send the distributions quarterly or monthly & be sure to communicate that expectation!

Anticipate Questions

Always answer any questions that your investor asks, no matter how frustrating or obvious the answers are to you.

The best sponsors will anticipate questions that their investors might have and they will continually send info that has all the answers.

Do this through your regular emails. They should inform and educate your investors.

Also, there will be times when market, economic or political changes might raise questions in your investors’ minds.

Why not send an extra email to cover that issue (in between your monthly scheduled emails).

To give a not too improbable imaginary scenario, maybe a new political administration introduces some legislation that affects your investors’ expected results. There might be a change in the tax implications as a result of this new legislation, for example.

Picture your investors, they have questions about this and are just starting to worry about it, then they get clear information from you about the issue. 

The result? They love you!

That kind of courtesy and ‘over communication’ goes a long way in building the relationship.

Acknowledge Questions Right Away

If you receive an email question from your investors make sure you reply right away that you got their message. 

Even when no particular response is required, acknowledge that you received their message. If a response is required but you just can’t get to it right away, let the sender know you saw the message and tell them when you will get back to them. Then do get back to them as promised.

Nothing will be more frustrating for your investors than to send messages that go unacknowledged. It’s like talking into a void and they won’t want to come back to that.

Make It Personal

Your communication with your investors, by phone, email, or face to face, will reflect how you feel about your investors.

If you really do value them and view them as equal partners then this respect and concern will show up in the tone of your communication.

Be on the lookout for opportunities to show personal interest in your investors. When you learn something new about them, make a note of it and refer to it in your future communication. This can be kind of fun and even if they think it’s a “technique” they will still appreciate your effort to go the extra mile.

If your investors send you a message, take a little extra time to read it carefully so that you can respond properly.

I’m sure you’ve had it happen to you (and you probably hate it as much as I do): you get a response to your message that shows it’s just been scanned and not even understood.

In short, take care to never leave your investors feeling that they have been ignored.

Let’s now move to our second step, the need for transparency.


Educate Your Investors

Investors will appreciate it if you make the investing process clear. You will need to be their guide to help them understand real estate jargon and the more complicated concepts.

Help them to understand the rules set by the SEC (including the recent updates to those regulations).

Keep up to date with market trends and pass that data on to investors.

Information about your fees as the General Sponsor, the structure of the deal and the returns due your investors needs to be communicated with full transparency.

Here’s a snapshot of some areas where you should take care to provide full transparency in your communication with your investors.


Sponsor Fees

Make sure that you clearly disclose information related to your fees as a sponsor. 

Explain how you get compensation from the following categories:

Upfront Fees

These are the fees that you build into the amount of money raised that pay for your time and expenses in sourcing the deal and examining its suitability. And in securing the loan and setting up the structure of the syndication for investors. 

You can refer to these as sponsor fees, acquisition fees, or due diligence fees. 

Asset Management Fees

Clearly disclose any compensation you will receive (it might be a percentage of rents collected) for the management and running of the property during the hold period. 

Deal Structure 


Profit Split

How will the net profits upon sale be split between the Sponsor and the investors? Help your investor to understand clearly that these profits are calculated after all the following are paid:

  • Closing costs and fees
  • Preferred returns
  • Original investor principal is returned

Exit Plan

Explain clearly what the exit plan is and the projected hold period and whether or not that is subject to market conditions. Outline your exit strategies for your investors so that they understand your contingency plans if things don’t go as expected with the deal.

Voting Rights

If your syndication is structured through an LLC, will the LLC give members voting rights as well? Your investors should understand what their voting rights are and the transferability, if any, their shares have.

Investor Returns 

Help your investors to understand the return structure and numbers.

If the return structure is straightforward, such as an 8% Preferred Return paid out quarterly, your investors will easily comprehend that.

But it can get complicated, for example with the IRR (Internal Rate of Return). Investors might not get how the IRR projection factors into their returns when the property is sold.

Explain returns clearly, from gross returns to net returns. The investor wants to understand the flow of distributions and the profit split.

Walk your investor through the waterfall structure.

(For more information on waterfalls in real estate, what they are and how they work, here’s a previous article we wrote for you.)

Make a real effort to be transparent and provide a full explanation of sponsor fees, deal structure and projected investor returns.

If your deal for some unforeseen reason does worse than expected, your honest communication will help soften your investors’ disappointment & still keep them happy.

In short, take care to never mislead your investors in any way. 

Moving on to our third step.


It’s best to under promise when it comes to your investor returns. Let your hard work result in a cool surprise for your investors. If you promised 12% then 10% is a failure and might put off your investors. But, if you promise 8% then deliver 10% this will be seen as a big plus and will result in loyalty. 

In all elements of the deal carefully manage your investors’ expectations. To do this, it all starts with careful underwriting.

Conservative Underwriting 

During the process of underwriting it is vital that you don’t let your desire to make the numbers fit get the better of you. Think Spock not Kirk – this is the part where logic must rule over emotion.

If you end up disappointing your investors there will be no “beam me up Scotty” solution.

Because there is money to be made in multifamily syndication you don’t need to stretch the math.

Look at this simple example of conservative underwriting:

Imagine that you’re analyzing a property and you see that a lot of the units, let’s say 20% of the units, in the apartment building have been renovated. 

You notice that the renovated units have all been getting a higher rent than the other units, let’s say an additional $200 per month. You also cross check this with the market comps for same size units in similar condition and see that they show an even higher rent per unit, $225 – $250.

How would you be tempted to underwrite this deal based on your plans to renovate the rest of the units? Would you be tempted to underwrite aggressively so as to promise larger returns to your investors? Perhaps you’d at least budget for a $200 increase in rents per unit. 

But what should you do to manage expectations?

The key is to under promise so that if things go as you hope and expect then you will be able to over deliver when the time comes. Then you will delight, not disappoint, your investors.

Underwrite the deal conservatively. If you made the increase in rent per unit $175 this gives you a $25-$75 spread (or margin of safety).

Use the same conservative approach for expected occupancy rates.

A savvy investor will review all of your financial assumptions to be certain that they add up. 

They will check:

  • Rents (regional comps – investors will expect you to be under where the market is for both before and after renovations)
  • Rent growth and occupancy
  • The T12 (Does the promised increased income make sense?)

Sensitivity Analysis

Consider providing a sensitivity analysis for your investors. A sensitivity analysis shows your investor a variety of outcomes that could result from variables outside your, or the investor’s, control.

Providing the sensitivity analysis lets your investors measure the potential impact of a particular scenario on your investment property’s numbers. It shows investors the breakeven point if there were to be a decline in occupancy or if the projected rents don’t fulfill expectations.

All of this really goes a long way toward reassuring your investors of your professionalism and in building their confidence in you as the sponsor and in the deal itself.

Operating Fund Reserves

One of the most important rules of real estate investing is that you have enough cash reserves. This way you avoid the nightmare of not having funds to care for something unexpected during operations. 

If you end up in a situation where you don’t have the funds to deal with an unexpected capital expense, you’d have two choices:

  • Do a capital call
  • Sell the property at a loss

Both of these scenarios would significantly impact your investors’ expected returns and severely damage your chances of having them invest with you on a future deal.

Experienced investors like Joe Fairless advise having an ongoing operating fund reserve of at least $250 per unit per year. 

To care for these possible surprise expenses in the first year, Joe also advises sponsors to have an upfront operating account fund that equates to between 1 – 5% of the purchase price.

Make sure that your forecasts are conservative and your operating fund reserves are substantial.

Tools That Will Help You Keep Your Investors Happy

Bridge The Gap Between

Knowing You Have To Say Something &

Actually Having Something To Say

Keep your investors happy and they will become your loyal, long-term investors. They’ll come back for another round with you on your next deal, and they will talk to others who will also invest with you. 

This won’t happen automatically, especially if an investor -at any point in the deal- feels they have been ignored, misled or that you’ve over promised and under delivered.

Remember the restaurant with the great food but lousy service? Don’t be like that.

Keep your investors happy by over communicating, being fully transparent and by managing their expectations. Then see how they will want to invest with you again… and again.


Expanding Your Investor List

This article has been about communicating effectively with investors that are already on your investor email list to turn them into loyal, repeat investors.

But how do you expand that list? And how do you capture the names and email addresses of potential investors in the first place?

Simple…you need a website that captures leads. 

To get your lead capturing multifamily syndication website up and running go to apartmentinvestorpro.com

We can help you to start building that investor list and your relationship with your investors the right way, right away!

AIP 008: Keep Your Multifamily Investors Happy So That They Will Invest With You Again & Again – Dan Hanford

AIP 008: Keep Your Multifamily Investors Happy So That They Will Invest With You Again & Again – Dan Hanford

In this episode, Dan shares his expertise on:


  • The Know, Like, Trust Triangle
  • Why you need to over communicate everything about the deal
  • Choosing properties that will cash flow from day 1 
  • How long to wait before giving distributions 
  • How often to send emails and updates…
  • Tools for communication
  • Where some sponsors go wrong with investor relations
  • What to automate and what not to automate when communicating with investors
  • 50% of their list open the new deal emails – how he reaches the other 50%
  • What investor information he keeps in his phone and why
  • Transparency – How and What
  • What kind of deal to never invest in
  • What to do to prepare investors for the possibility of something going wrong
  • How to keep investors happy if something does go wrong
  • Example – How they maintained the level of returns
  • How to build the relationship 
  • Personal interest
  • Keeping investors – detailed underwriting 
  • Keeping investors happy – operating funds in reserve
  • Investors and operators – profit share
  • How do you get repeat investors
  • The process for securing capital
Build, Scale, Run a Successful Syndication Business

Build, Scale, Run a Successful Syndication Business

Build, Scale, Run a Successful Syndication Business

“If you don’t build your dream, someone else will hire you to help them build theirs.”

— Dhirubhai Ambani, founder, Reliance Industries

Where are you on your investment journey? Are you still working to help someone else build their dream? Or have you started down the path of building your own dream?

Wherever you are in your investing journey, I want to help you build your dream in a way that is scalable and sustainable. Because building it is one thing, but building it in a way that is sustainable for the long term, so you don’t have to go back to building someone else’s dream in the end, is another thing entirely.

To truly have the freedom to sustain your dream after it’s built, it’s important to recognize what it is you’re actually building. Your syndication business is just that – starting and running a business.  This information will help you to be successful and be able to grow.

Are you now ready to make that leap? Are you ready to cut ties with your W2 job and fully commit to  running or scaling up your own business as a syndicator?

Video – Build, Scale, Run a Successful Syndication Business

This month’s enlightening video interview is with real estate investor Ellie Perlman. Her company, Blue Lake Capital’s current portfolio has $100M in assets under management. 

Ellie is a different kind of multifamily syndicator because she started her business with the mindset of, “How do I create a process that can be scalable?” rather than “How do I get this deal done so I can move on to the next one?”

In this month’s video I will show you exactly how to:

  • Build your syndication business from the ground up
  • Decide what you should do yourself and what you should outsource
  • Know when to hire and when to fire
Syndication Business Toolbox Cover

Free up a huge amount of your time and ramp up your efficiency to a whole new level.


Let’s now dive in deeper and see what you need to know to turn your dream into reality.

The Secret to Success

I have boiled it down for you, to a secret sauce of 3 simple steps:

  1. Make step-by-step instructions for everything you do
  2. Automate
  3. Delegate

Step 1 – Make Step-by-Step Instructions for Everything You Do In Your Business


Quote by Edwards Deming

“If you can’t describe what you’re doing as a process, you don’t know what you are doing.” – W. Edwards Deming, Management Consultant and Author

Your start-up will only be scalable if it can function without your involvement in every minor task. You’re not a superhero no matter what your mother tells you. 

To scale-up you’re going to need the help of other people to whom you can delegate.

Never try to scale up without proper standard procedures in place. If you do, you will find yourself and other members of your team constantly frustrated and unable to complete necessary tasks. This is the path to implosion.

As you complete a task, make note of each step needed. The next time you complete that same task, try following your instructions and see if anything was left out or could be simplified. Then try having someone else follow those instructions and see what questions they have or what problems they run into. That gives you invaluable feedback for refining your process. After a few different people have tried it out a few times and the variations are eliminated, you know you have a good process that will work for you as you grow.

If your assistant is completing tasks regularly, have them make note of each step needed for each of their tasks as well. Then  if / when another person needs to handle their tasks, it’ll be easy to pass them off and business won’t have to come to a screeching halt.

Here’s a for instance:

Maybe you’ve already figured out that a great way to boost your credibility and following as a syndicator is to appear as a guest on investor podcasts. This is definitely something you should be doing now or at least planning for in the future.

Let’s say that you want to delegate the task of organizing and setting up your podcast interviews to your virtual assistant.

Easy you say, just let your VA know that you want to start booking interviews and the rest will take care of itself right? Wrong!

You need to first create a proper standard procedure in order to delegate that task efficiently. Is that really necessary? Yes, if you want to save a ton of back and forth, 1,000 headaches and a boatload of time.

Here are just some of the parts to that process that may need to be included in your standard procedure doc:

  • A list of podcasts that are suitable for your subject and audience
  • Send an e-mail pitch template about what I can offer their audience (after writing said template)
  • Follow-up to e-mail pitch at least 3X (Follow up after _ days; Again after _ days)
  • A list of subjects that you are prepared to talk about
  • Listening to the podcast to prepare for the format
  • Creating and sending your bio and headshot to the podcast host
  • Sharing your availability or schedule the interview
  • Prepare questions as a suggestion for the podcast host to ask
  • Sharing the interview with your own audience via different platforms
  • Deciding on social media tags

When you create a process you’re creating a recipe for that task that anyone can follow to get a consistent result. 

Even if at first your team is just you, a standard procedure is invaluable for tasks that only need performing once in a while. Especially if there are many steps, without a standard procedure it’s easy to forget something critical.

With written, standard procedures in place you won’t have to squander your mental energy on remembering or figuring out the steps every time.

The Benefits


  • Save time and mistakes
  • Reduce training costs
  • Get consistent results
  • Empower your team
  • Enable you to delegate work

It may seem like a lot of work at the outset but it is so worth it. Doing this will save you 1,000s of hours in the long run.

With your list of standard procedures prepared, you and the one(s) assisting you will have clearly in mind what the task is and how it gets done.

Step 2 – Automate As Many Tasks As Possible

If any part of your syndication start-up is labor intensive, it is not easily scalable.

Automation makes repetitive tasks more efficient and leaves you free to use your skills for more complex jobs. It also cuts your expenses when you can automate before you delegate. Don’t pay a VA an hourly rate to do work that a computer can do for you! Part of your continued growth will be reducing your expenses and running with the lowest overhead.

Automation can also improve accuracy as well as efficiency and consistency.

In today’s digital age so many things can be automated, from managing your appointments to generating and following up with potential investor leads.

What To Do & How:

Look back at your list of standard procedures. Choose the ones that are good candidates for automation (tasks that are repetitive, time-consuming and easy for algorithms to handle 100% accurately without your input).  Work on making as many tasks as possible more efficient by automating them. 

Choose the tools you’re going to use to make things happen such as ZapierIFTTT, Active Campaign, Slack, Acuity, Mailchimp, etc.

Be aware of and alert to recognize tasks that are repeated over and again. These are tasks that you should automate so that you can focus your energies on tasks that can’t be automated.

A Few Examples of Tasks To Automate:


You can explore Zapier just browsing around their inspiration section, or try a search for ideas based on the apps you already know and use to see what can be automated.

Step 3 – Outsource & Delegate

Remember, you can’t do everything yourself. Thinking that you can do it all or that no one will do it as well as you can really stall the growth of your business.

I like this quote from the co-founder of LinkedIn, Reid Hoffman,

Quote from Reid Hoffman

‘No matter how brilliant your mind or strategy, if you’re playing a solo game, you’ll always lose out to a team.’

Co-founder of LinkedIn, Reid Hoffman,

As you know, there are so many moving parts to a successful syndication. In order to scale-up you will need to have the right partners, team members and assistants.

Right from the beginning though, why not consider outsourcing and delegating at least some of the tasks you do?

Technology has made outsourcing an option for small businesses.

You now have access to virtual assistants and professionals anywhere in the world and it may be possible to hire an expert to do a task for you at a very affordable rate.

What To Do & How:

Look back at your list of standard procedures. Which items are the most important? Which of these tasks do you do well? Which tasks can be automated? All the other tasks are the ones you should consider outsourcing. 

Still not convinced? Here’s where I play my ace card. (The Pareto Principle).

The pareto principle is the 80-20 rule: 80% of your results come from 20% of the tasks on your business procedures list. Those 20% of tasks are the ones you or one of your expert team members should be focusing on personally.  Ultimately, everything that’s not in that 20% should probably be outsourced.

By outsourcing the day to day back-office tasks, you will have more time to focus on key tasks such as finding deals, underwriting deals and finding investors.

Here’s how to do it:

  • Write out a description of what you want this person to be able to do
  • Post a job posting 
  • Review responses, check their previous feedback
  • If this is for an ongoing position, Interview your top picks
  • Choose the person that is the best fit for your team and the role
  • Let your new team member do the job you’ve hired them to do, try not to micromanage

Outsourcing can be done very economically at first. Included in the free toolbox below are some great places where top syndicators find people to hire who are willing to work hard at affordable rates.

Syndication Business Toolbox Cover

Free up a huge amount of your time and ramp up your efficiency to a whole new level.

Ready to start building your own dream in a way that is sustainable & scalable? 

Don’t forget the secret sauce:

  1. Make step-by-step instructions for everything you do
  2. Automate*
  3. Delegate

* The Power Of Automation And Your Website 

An obvious starting point when it comes to saving time and getting better results through the power of automation is to get your website up and running.

ApartmentInvestorPro.com can have your site up and running today. 

How will that help you reach your automation targets?

Automatic Lead Capture

Your website will include contact forms so that your potential investors can connect with you and you can start building the relationship. 

These forms can be connected with third party services such as Active Campaign for CRM and email marketing purposes.

Lead magnets, for more aggressive lead capture, are included in your website with certain plans.

Pre-qualifying Potential Investors

The website includes an Investor Profile form that pre-qualifies investors for you by capturing the following information. 

  • SEC accredited 
  • Net worth
  • Amount available to invest

Authority Building & Education 

Whether you choose to write the articles yourself or outsource the task to a content writer, you can regularly upload articles to the blog section on your website.

By doing this you can establish yourself as an expert in multifamily and educate your potential investors.

The first three blog articles are written for you and included with certain plans.

Are you ready to quit spending all your time and energy to build someone else’s dream? 

To get your professional investor site up and running today visit ApartmentInvestorPro.com

AIP 007: Build, Scale, Run a Successful Syndication Business – Ellie Perlman

AIP 007: Build, Scale, Run a Successful Syndication Business – Ellie Perlman

In this episode, you’ll learn:


Ellie Shares Her Expertise On:


  • How to build your syndication business from the ground up
  • Where to start 
  • Automate each step
  • What to focus on doing yourself and what to outsource
  • Hiring & firing
  • How to structure a business working with a partner. Who does what and what they get
  • Attracting good talent when you don’t have a lot of money for salaries
  • How to be comfortable with outsourcing
  • The distinction between being self-employed and being a business owner
  • Tools for managing the business and the team
  • OKR – Objectives and key results
  • How to manage your stress as a business owner
  • Building a brand and when to start 
  • The difference between marketing and branding
  • Time management
  • The one thing for Ellie that is essential for her to do in her day and how that changed over time
  • The importance of underwriting and relationship building
  • The challenges and joys of running your own business
  • What to automate in your business
  • Investing in your business compared with investing in your education


Tweetable quote: “Be slow to hire and quick to fire…”

Connect with Ellie



Build Authority as a Multifamily Syndicator to Attract Passive Investors

Build Authority as a Multifamily Syndicator to Attract Passive Investors

Build Authority as a Multifamily Syndicator to Attract Passive Investors

Is it possible to raise over $100 million in your first year as a multifamily syndicator?

How can you get accredited investors to line up to give you their dollars?

Is there a proven process to follow for these results?

Case Study: How Dan Came To Be A Trusted Name In Multifamily In Just 1 Year 

Dan Hanford got started in multifamily in 2018. Within just one year he had over 130 million dollars in multifamily property acquisitions.

Are you kidding me? Talk about the multifamily equivalent of an overnight success!

I’ve tracked Dan’s career and even spoken at his annual live event. I can tell you one thing that Dan’s done from the start that is a secret to his success.

What Did Dan Do That Was So Vital?

Dan built authority. That led to his elevation as a prominent figure in the world of multifamily. 

Imagine yourself following the same system, getting only half the results. This time next year you’d have over 65 million in property acquisitions! Let’s see exactly what Dan did and then we’ll go behind the scenes to see how you can make this work for you. 

When someone learns about Dan Hanford’s 3-day live, online multifamily conference (Multifamily Investor Nation hosts 60+ multifamily investing experts as speakers) they automatically assume that Dan, as the host and originator of that event, is an authority on multifamily investing.

The trust that Dan has gained by building authority through his podcast and his virtual event, is one of the most important factors in his success.

Video – Building Authority Through Your Multifamily Website

By building authority through his online content Dan was able to gain over 130 million dollars in multifamily property acquisitions in just 12 short months!

I want to help you have that same kind of success.

In this month’s video I will show you exactly how to:

  • Automate your relationship-building process with new investors
  • Avoid mistakes of poorly performing, authority-undermining websites
  • Choose the best option for your budget & current starting point

Click here to watch the video and learn how to use your website to build authority.

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The exact resources we use to build websites.


Tips from over two decades of experience building websites for real estate investors.


Guidance on every aspect of building your website – from branding to automation.

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Here Are 3 Things You Must Understand – The What, Why And How Of Authority Building

Your path does not have to be exactly the same as Dan’s. You don’t have to host an online event or podcast to become an authority. But You must understand:

  • What Is Authority?
  • Why Is It So Important?
  • How Do You Build Authority?

#1: What Is Authority?

You have “authority” when people perceive you as an expert they can trust.

If you share extensive or specialized knowledge about a subject, you are viewed as an expert, meaning you have authority and influence. 

Ever noticed the root of the word author-ity is “author”? The idea here is to become an “originator” or “promoter”. And it’s not as difficult as you think. Actually it’s pretty simple.

If you produce & promote valuable content, that makes you the author. When people see you as the originator (author) of quality information related to multifamily, automatically, you are an authority figure to them! It really is that simple.

#2: Why Is It So Important?

Authority leads to trust and trust is the real game changer. 

When someone goes online to do research about investing in multifamily real estate, who will they trust? 

The investor with the most experience? Surprisingly (or, maybe not so surprisingly) no. They trust the investor with authority more than the experience.

Why? One reason is because being the “author” of information they consume instantly elevates you in their perception.

But another powerful reason is they’ve already had the opportunity to come to know you, and like you. 

By reading, viewing or listening to your content, investors and other key players can make a decision about liking and trusting you without you having to spend any of your time with them personally. 

Then when they are serious about investing, you’d be amazed at how little resistance there is. Before they ever speak to you personally, they know who you are, they view you as an expert in the field and they’ve decided they trust you enough to invest, just from consuming your content!

When you’re the authority figure, they already know, like and trust you before they pick up the phone for that first conversation. 

Your content did the work for you.

#3: How Do You Build Authority?

Step 1:

Set up a functional website

Yes we are a website company for multi-family investors. No, this article wasn’t written just to plug our sites (in fact, in the video I share the resources that we have used so that you can DIY if that’s the route you want to take)! If you already have a website, does it:

-allow you to have a lead magnet?

-give you a place to post your content (blog post, podcast, etc.)?

If you don’t have a website yet, it doesn’t have to be a lengthy process that requires months of your time.  

ApartmentInvestorPro.com is one option that allows you to have your site up and running as soon as today. In this article I’ll give you access to all the resources to build a professional site if you want to Do-It-Yourself.

Regardless of the path you choose, having a professional website that gives you a place to put the content you create is an essential part of building authority.

Once you have your website set up right, one of your most powerful pieces of content will be your lead magnet.

Step 2:

Add a lead magnet to your website. 

A lead magnet is something you give people for free in exchange for an email address and permission to continue sending them more of your content.

One example of a lead magnet is a free report in PDF format that informs and educates prospective investors about an aspect of multifamily investing.  

It could be a checklist, a special report, a video, etc.  But it must provide value and demonstrate your expertise.

Here’s an example of the lead magnet included with Apartment Investor Pro’s Executive and Diamond Plans:

You can create your own for free with a tool like attract.io. It will have their brand on the lead magnet – not ideal – but it is a free & easy way to get started. 

Another option is to write the content and hire someone on Fiverr to design & create the lead magnet for you. 

Whatever route you choose, just make sure your lead magnet meets the criteria for being effective!

Here are a few pointers on what makes a lead magnet effective:

  • Make it specific, Both of these offer the same thing, but which one do you want?
    A. “Subscribe to our Newsletter” (Bad example! Not specific.)
  1. “Learn the Top 10 markets for multifamily investing in 2020” (Better because the title offers something specific.)
  • Make it consumable, It should be SHORT, and consumable in minutes. Otherwise it’s a hindrance in your investor on-boarding process. Think in terms of a “case study,” or a “report,” rather than “a series of emails” or a “book.”

Make it valuable, It should have high perceived value & high actual value, delivering an “AHA” moment.

Once you have your site set up and you have an effective lead magnet, you can start building on that platform.

Step 3:

Get your content rolling. 

From here, building your authority can happen pretty fast. 

It happened fast for Dan Hanford because he started producing content and within months he was establishing himself as a thought leader in the multifamily field. 

Which type of content seems most attainable & sustainable for you? Blog articles, podcasts, videos, email newsletters, or something else? What type of content are you most comfortable producing? Which would you enjoy most?

An action plan could be as simple as writing down all the blog topic ideas you can think of and then picking 12 to use for the upcoming year.

From the 12 pick the one for next month that you feel inspired about right now and get authoring!

Setting goals for your blog and blogging efforts will give you the best way to measure progress.

If you decide to do something a little more ambitious like hosting your own podcast, you can get to work on putting together a list of suitable interviewees.

Be sure you have enough interviewees lined up. A good guide is to reach out to 3 times more people than you actually need. Not all will respond and that’s OK!

For example, if you decide on a weekly podcast then contact 12 potential interviewees (4 podcasts a month X 3 = 12 prospects to reach out to).

Or if you’d rather do a monthly podcast, ask at least 3 people per month (1 podcast a month X 3 = 3 prospects to contact).

Make sure, whatever method & schedule you choose that it is sustainable. Choose what works for you.

Here comes the fun part. Let’s say that you decide you will start by publishing one blog article a month. Will you start next month? 

What day next month will you aim to publish. Keep in mind that publishing a high-quality piece of content involves work.

Will you be writing it yourself or will you be outsourcing it? If someone else will do it, let your content writer tell you how long it will take to write the article, don’t forget time for rewrites and edits. 

So all that stands between you and becoming an author-ity is to give your first piece of content a date for publishing. 

Excited to get started? We are excited for you. 

What are you waiting for? We wish you happy authoring and look forward to seeing your results.

Get The Free 7 Point Checklist.


The exact resources we use to build websites.


Tips from over two decades of experience building websites for real estate investors.


Guidance on every aspect of building your website – from branding to automation.

Get Your Free Checklist

Are You Ready To Take Step 1 In Your Authority Building Process?

The sooner you do that, the faster you will get to the point of becoming an authority and a trusted name in multifamily syndication.

Step 1 is to get your website up and running. As we’ve discussed, there are a number of ways to do that but remember, it doesn’t have to be a lengthy process that requires months of your time.  

ApartmentInvestorPro.com can have your site up and running today. 

Once you have your professional website online you will then have a place to put the content you create and you can start getting your name known.

To get your professional investor site up and running today visit ApartmentInvestorPro.com

AIP 006: Multifamily Website Design to Build Authority

AIP 006: Multifamily Website Design to Build Authority

Show Notes

Todd Heitner, Founder of Apartment Investor Pro, Shares His Expertise On:

  • Why you need to be producing content
  • What having a free resource on your site does for you
  • The role your website plays in your content marketing
  • How your podcast works along with your website
  • The marketing funnel – what it is and how it works in connection with potential investors
  • How to manage your email marketing
  • Your CRM – what it is, how to use it and which one to use
  • The power of your content in lowering investor resistance
  • A comparison of investor websites – do’s and dont’s
  • How to quickly discover which platform a website is built on
  • Your different options for creating your investor site – pros and cons of each method

Contact him at: