by Todd Heitner | Nov 14, 2025 | Marketing
Most syndicators make a huge mistake when it comes to attracting investors. They try to appeal to everyone. Their marketing sounds like: “Great opportunity for investors looking for passive income and tax benefits with solid returns in a growing market.”...
by Todd Heitner | Jan 20, 2025 | Finding Passive Investors, Multifamily Syndication
My wife and I just invested passively in a deal and it wasn’t the person that I knew the best or had talked to the most. I would have invested with several other people earlier in the year, but they never followed up with me or gave me a way to actually move...
by Todd Heitner | Jan 17, 2025 | Multifamily Investing
How to Attract Rather Than Chase Investors How can you attract investors rather than chasing them? Because you probably realize you don’t want to be chasing people and trying to talk them into investing with you. Rather, you want them to come to you and want to...
by Todd Heitner | Jan 15, 2025 | Building Credibility, Multifamily Investing, Multifamily Syndication
3 Mistakes That Scare off Investors You know that if investors don’t trust you, they won’t invest with you, right? And if brokers don’t believe that you’re able to close, they’re not going to send you deals. So how can you get investors...
by Todd Heitner | Apr 12, 2024 | Apartment Investing, Multifamily Syndication
In a recent webinar, multifamily real estate luminaries Brad Sumrok, Robert Helms (from The Real Estate Guys), and CPA expert Tom Wheelwright shared their insights about what happened with syndication in 2023, how things look now in 2024, and what to expect in the...
