by Todd Heitner | Dec 22, 2025 | Marketing
My wife and I just bought a robot vacuum cleaner. I didn’t want to buy one. I didn’t wake up thinking, “You know what would make my life complete? A robot roaming around my house.” I didn’t want to spend hours reading reviews, comparing models, or figuring out how the...
by Todd Heitner | Dec 22, 2025 | Marketing
Malcolm Gladwell wrote a book called “Blink” about the power of thin-slicing—how our brains make sophisticated judgments in mere seconds based on incredibly limited information. We size up a room the moment we walk in. We form opinions about people within seconds of...
by Todd Heitner | Dec 22, 2025 | Marketing
If you achieved your ultimate financial goal tomorrow morning—the number you’ve been chasing—what would you actually DO differently on Tuesday? It’s a harder question than it sounds. Most syndicators can give me their financial targets instantly. -“Ten million net...
by Todd Heitner | Dec 22, 2025 | Marketing
In a previous blog, we covered the 80/20 rule and why consistent, valuable communication is your gold standard. The question that always follows is: “Todd, that sounds great, but… what do I say every week? How do I keep coming up with ideas without it becoming a...
by Todd Heitner | Dec 22, 2025 | Marketing
I recently spoke with a syndicator who is absolutely crushing it. He’s diligent, having lots of face-to-face conversations, and successfully raising capital. But he told me something striking. Sometimes someone will see him walking down the hall and they literally...
