There’s a belief in syndication that if you just find the right marketing agency (or done-for-you leads service), they’ll handle everything and the investors will come. It’s seductive. It’s convenient. And it sounds like the smart business decision. It’s also costing...

Most syndicators approach their first hire completely backward. They think: “I need someone to do my social media posts” or “I need someone to update my CRM” or “I need someone to handle my email responses.” So they hire a virtual assistant, hand over a list of tasks,...

I know syndicators who’ve raised millions of dollars from a simple spreadsheet with a few hundred names. No fancy CRM. No social media following. No email automation platform. Just a spreadsheet where they track who they know, who they’ve talked to, and who’s...

I had basically zero emotional intelligence when I was younger. There wasn’t anyone around me who modeled it. No one talked about it. The concept didn’t even exist in my world. I could build websites, run marketing campaigns, and solve technical problems. But I...

In the Marine Corps, they have a decision-making principle that sounds completely backward to most business owners: They learned this the hard way. In combat, waiting for perfect intelligence, perfect conditions, or perfect plans gets people killed. A good-enough plan...

My wife and I just bought a robot vacuum cleaner. I didn’t want to buy one. I didn’t wake up thinking, “You know what would make my life complete? A robot roaming around my house.” I didn’t want to spend hours reading reviews, comparing models, or figuring out how the...

Malcolm Gladwell wrote a book called “Blink” about the power of thin-slicing—how our brains make sophisticated judgments in mere seconds based on incredibly limited information. We size up a room the moment we walk in. We form opinions about people within seconds of...

If you achieved your ultimate financial goal tomorrow morning—the number you’ve been chasing—what would you actually DO differently on Tuesday? It’s a harder question than it sounds. Most syndicators can give me their financial targets instantly.  -“Ten million net...

In a previous blog, we covered the 80/20 rule and why consistent, valuable communication is your gold standard. The question that always follows is: “Todd, that sounds great, but… what do I say every week? How do I keep coming up with ideas without it becoming a...