by Todd Heitner | Dec 22, 2025 | Marketing
There’s a belief in syndication that if you just find the right marketing agency (or done-for-you leads service), they’ll handle everything and the investors will come. It’s seductive. It’s convenient. And it sounds like the smart business decision. It’s also costing...
by Todd Heitner | Dec 22, 2025 | Marketing
Most syndicators approach their first hire completely backward. They think: “I need someone to do my social media posts” or “I need someone to update my CRM” or “I need someone to handle my email responses.” So they hire a virtual assistant, hand over a list of tasks,...
by Todd Heitner | Dec 22, 2025 | Marketing
I know syndicators who’ve raised millions of dollars from a simple spreadsheet with a few hundred names. No fancy CRM. No social media following. No email automation platform. Just a spreadsheet where they track who they know, who they’ve talked to, and who’s...
by Todd Heitner | Dec 22, 2025 | Marketing
I had basically zero emotional intelligence when I was younger. There wasn’t anyone around me who modeled it. No one talked about it. The concept didn’t even exist in my world. I could build websites, run marketing campaigns, and solve technical problems. But I...
by Todd Heitner | Dec 22, 2025 | Marketing
In the Marine Corps, they have a decision-making principle that sounds completely backward to most business owners: They learned this the hard way. In combat, waiting for perfect intelligence, perfect conditions, or perfect plans gets people killed. A good-enough plan...
by Todd Heitner | Dec 22, 2025 | Marketing
My wife and I just bought a robot vacuum cleaner. I didn’t want to buy one. I didn’t wake up thinking, “You know what would make my life complete? A robot roaming around my house.” I didn’t want to spend hours reading reviews, comparing models, or figuring out how the...
